Where’s the Kluster TED product?

I went searching for the “product in 72 hours” results from the TED conference that I blogged about last week. Here’s what I found:

There’s a note buried in the TED site:

Collaboratively, it was decided that it would be an education board game; the content for it was developed; a name chosen (“OverThere” — the logo was submitted by a participant online); the rules set; a tagline developed; a full prototype developed (photo). 72 hours, 1200 participants, a board game “of social awareness” collectively invented, developed and prototyped: a pretty awesome piece of work.

User “klusterbot” has some photos up on Flickr that show the game-in-progress.

Where’s the finished information? The blog posts? The reviews from participants?

Interestingly, nothing on the Kluster press page.

Note to self: if I send out a huge press release with all the hype machine behind me, announcing a product launch on a certain date and time, make sure my PR staff is goes to the mattresses to make sure that the information gets out to the public. Otherwise I’ve wasted a lot of PR karma for my next launch.

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3 Responses to “Where’s the Kluster TED product?”


  1. 1 mark March 3, 2008 at 2:23 pm

    The goal was to have a prototuype in 72 hours whihc they succeeded at. The site itself was the launch not the product.

  2. 2 Anthony Stevens March 3, 2008 at 2:44 pm

    So show us the prototype! 🙂

  3. 3 Rich Mazel March 3, 2008 at 5:15 pm

    I came in second in the idea phase with my idea but I noted that there were a lot of shenanigans going on in the last few minutes of each round where Kluster employees were dumping as many as 40,000 watts into ideas in the last few minutes. (where the commoners were given only 1,000 watts)

    If they allocate the $15,000 to these Kluster employees, this would border on criminal.

    I have screenshots of the above shenanegans if someone wants to push forward with this.


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