The Startup Financing Sausage Factory

No, the title is not a reference to the preponderance of men in the VC industry, but rather the predictable, metronomic quality to the pitches.  Of course, this isn’t a negative, but rather a necessary factor in making it easier for angels and VCs to evaluate investment opportunities.  Pitch standardization also adds a dash of structure and formality to what would otherwise be an uncomfortable luncheon, what with the tanned guys in the deck shoes and 2-lb. Swiss watches on one side of the table, and a ragged array of idealistic, naïve Comp Sci burnouts on the other side.

Alliance of Angels has their own take on making the sausage smell good enough to lure prospective investors in for a closer look.  Everyone interested in startups should read this, as it not only tells you what investors are looking for, but what YOU should be looking AT as you get your idea off the ground.  It might prevent you from saying something like “CEO?  I don’t need no stinking CEO.  We’ll crowdsource that function!”

Good, practical advice from a reputable organization, presented coherently and without any visible Ron Paul references.  Wait — this can’t be on the Internet!


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