Search: Google Impresses, O’Reilly Depresses.

Check out these two search results for an example of the right way and wrong way to do search. In the first case, I search on O’Reilly’s Safari Bookshelf for a book I had been reading just yesterday called Programming Collective Intelligence. The search term is the exact string “Programming Collective Intelligence” — it gets a little cut off by the search box (itself a mini-lesson).

O’Reilly Programming Collective Intelligence Search

The second screenie shows the results of the exact same search in Google:

Google Programming Collective Intellience Search

On their own website, and with the information that I had spent probably an hour yesterday reading this very same title, O’Reilly couldn’t even get this recent book in the first page of search results! Because I’m a sucker for punishment, I paged through 79 pages of results and finally found the book whose title matches the exact search string I typed in at #799:

O’Reilly Programming Collective Intelligence Search Result 799

Can the Safari Bookshelf search from O’Reilly get any worse?

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