Venture Hacks has a post up right now about so-called “High-Concept Pitches”, a device apparently originated and perfected in the movie business. Think “Jaws in Space” = “Alien” and you’ve got the idea.
The author implies that it’s a good idea to develop a pitch you can write on the back of a business card (hopefully legibly).
So, let’s see: my startup is Crowdify, a tool for brand and reputation managers to discover new insights into consumers’ attitudes about their subjects and make better decisions about marketing and public relations strategy. We do this through semantic analysis applied to consumer-generated correlations among and between brands and reference data. Further, we utilize social-networking metaphors to keep interesting information flowing back and forth between branding people and the consuming public.
That’s a little wordy, especially for a business card, so let’s try a little high-concept pitch development. Hmm…relations that people will understand. “A for B”, where A is a known brand in my space, and B is the target audience…how about:
- Facebook for Brands
I think I like it! Not least of which is the rumor floating around today that Facebook is about to be acquired by Microsoft for something like 15 to 20 billion dollars.