Check out the following two screenshots:
The first is a recent post by Dave McClure. The second is a sample page from the Tom Peters bestseller “Re-Imagine” from a few years ago.
Dave has picked up, unintentionally or not, the Tom Peters trick of making your writing visually interesting to read. He switches font faces, sizes, colors, strikethroughs, etc. You don’t get bored looking at the page. Contrast with a screenshot of a page from Pride and Prejudice:
It’s probably not coincidental that Dave expresses a strong opinion (I doubt I read many bloggers who write the word “fuck” as much as DMcC). A common problem among writers, even experienced ones, is the reluctance to take a position. They wiffle. They waffle. The approach things from all angles. This is wrong. Readers want to see a strong, clear thesis, articulately argued.
In addition to visual interest and strong opinions, Dave has the benefit of experience, and he does a good job of mixing in anecdotes in with his writing. I learn things when I read his stuff.
Learn from Dave!